Mother Day Promote

• Create a Mother’s Day Gift Shop. Launching a gift shop is one of my favorite ways of showcasing items for any type of holiday including Mother’s Day. I use tools like Wireframe.cc to plan the layout of the shop and graphic software like Canva to create visuals.
• Create a Mother’s Day Gift Guide. Let’s face it. Every year, we struggle finding the perfect gift for mom. I personally love it when retailers put an effort in helping me find something special to buy.
• Create a Mother’s Day Email Series. Email will play a big role in promoting your Mother’s Day marketing campaign. Make sure to send an email launching your gift shop with a special coupon if needed.
• Create a Social Media Campaign Using #Hashtag. Selfies are easy to share and people love doing so. Leverage your social media network to launch a Mother’s Day giveaway by having your followers share and tag a picture of themselves with mom.
• Launch a Mother’s Day Giveaway. Hosting a giveaway not only helps you raise awareness of your Mother’s Day promotions, but it’s also a great way to gain new email subscribers.
• Create Pinterest Boards with Mother’s Day DIYs. Another great way to support your marketing efforts during Mother’s Day is to inspire shoppers with great DIYs for mom.
• Create Mother’s Day MEMEs & Quotes for Social Media. A creative way of raising brand awareness for this holiday is by creating fun and entertaining visuals for people to share on social media.
• Create a sale with a Mother’s Day exclusive coupon. Everyone loves coupons. Create one exclusively for Mother’s Day. A coupon can offer a discount on select items or store wide discounts during your Mother’s Day promotions.
• Offer free shipping on select Mother’s Day Gift Ideas. An easy way to impact the sales of Mother’s Day is by giving shoppers free shipping on select items you’re promoting.
• Create interesting Mother’s Day content without focusing on selling. Remember that not everyone is going to buy a gift from your online store. Don’t ignore those types of shoppers.

• Create a page dedicated to Mother’s Day shopping. First things first, take a good look at your products. There may be something you can position as a Mother’s Day gift, even if it’s not directly related to this holiday.
• Put together the ultimate gift guide. Gift giving is a rewarding experience. Those countless hours spent browsing the web pay off when you see that special someone’s face light up.
• Offer product personalization. Personalization is one of the biggest trends of the year, and it’s here to stay. Numbers show that more shoppers are veering away from store-bought items and favoring one-of-a-kind products.
• Create themed board on Pinterest. There are 322 million active users on Pinterest. More than 77% percent of weekly Pinners have discovered a new brand or product on this platform.
• Host a giveaway. Hosting giveaways is a great way to speed up the growth of your email list and increase sales on Mother’s Day. French skincare company Caudalie did just that.
• Run special Mother’s Day deals. Throughout the years, businesses have taught shoppers to expect special deals with every upcoming holiday. Mother’s Day makes no exception.
• Promote your special Mother’s Day deals. Now that your Mother’s day campaigns are ready, time to promote them! Deliver push notifications. Push notifications are a great marketing tool that helps you stay in contact with your users.
• Run an influencer marketing campaign. Reach out to influencers to promote your brand or certain products on your store. Start with deciding what kind of collaboration you’re willing to do and what products you’ll promote.
• Promote free shipping for select Mother’s Day products. An additional shipping fee is often the reason for a customer to abandon their cart. In turn, 9 out of 10 consumers admit that free shipping is the number one incentive to shop online.
• Create a Mother’s Day email series. Email marketing remains one of the most popular ways to keep customers up-to-date with your business. That’s why delivering promotional Mother’s Day emails is something you should have on your content calendar weeks before the big day.

• What do you buy the mom that has it all? Stores and websites can make this process easier for children, spouses, and others looking to buy something for that special lady by offering a gift guide or suggested selections for mothers based on their interests.
• Offer a special combination of products or services just for moms, offered at a discount over each item purchased individually.
• Free gift-wrapping is always handy and welcome (especially for busy spouses with limited time to sneak away to wrap mom’s gift).
• Create an event for children to come inside your store and select items just for mom. Perhaps offer a special discount to children, or offer a special low-priced selection just to kids.
• If you’re offering a service, consider creating a tangible gift that a spouse or child can wrap up to give to their mothers. For example, if you’re a fitness trainer, perhaps you can offer a free gift basket with the purchase of a boot camp.
• As the entrepreneur, if you know your customer or client is a mother, why not recognize them with a special gift, card, or invitation?
• Host a special event for mothers at your store. Make it a big event (and kid friendly) as to drive traffic and interest.

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